How street-style photography has evolved from the Edwardian era to today. Now it is exploding – and turning fashion upside down.
Jessica Chastain, Daisy Edgar-Jones and Parker Posey were among the stars attending the recent autumn/winter 2025 Gucci fashion show, but the photographers weren't chasing them down outside. Instead, they jammed the ancient, moss-cracked alleys of Milan shouting, "Chloe!" "Chloe!".

"It still makes me nervous," says the Chloe in question, a Boston-born stylist and retail director named Chloe King who has become the fashion industry's version of a reality star: a street-style star. "It's not an easy job," King tells the BBC. "But I think street style really is the best part of fashion, because it's people living and breathing it, and customising their outfits to their personalities, not just what they're shown on a runway."
"People got very obsessed with street style outside of fashion shows about 10 years ago," says Vogue photographer Acielle Tanbetova, known online as Style Du Monde. "It kind of dawned on everyone that putting on your own clothes could be more exciting than copying what's on a runway. And that's really revolutionised the industry."
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